Strategus

How the Algorithm Killed the Jingle

You don't need to remember brands if brands remember you

What Marketers Can Learn About CTV for the...

In the weeks following an election cycle, campaigns and pundits conduct exhaustive...

Think Churn is Only an Issue for SVOD Providers?...

Why AVOD services need to focus on customer satisfaction as their business model takes...

Top Agency Experts: Manage Failure, Success, and...

Running an agency is no easy task. It’s often accompanied by the fear of failure, the...

Strategus Appears on Inc. Magazine’s...

Companies on the 2022 Inc. 5000 Regionals Rocky Mountain list had an average growth rate...

How Digital Marketers can Leverage OTT/CTV...

Our EVP of Sales and Marketing, Rachel Dillon on OTT (Over-the-top) and CTV (Connected...

Steering the Conversation with Joel Cox

Jim and Trent are joined by Joel Cox, co-founder of Strategus, as they take a deep dive...

CTV & OTT Advertising Interview Series [Part 2]

Trends, challenges, and opportunities are constants in the programmatic advertising...

CTV & OTT Advertising Interview Series [Part 1]

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising...

You Finished Upfronts. How Well Is Your CTV...

On TV & Video” is a column exploring opportunities and challenges in advanced TV and...

FreeWheel Partnership: Unlock Access to Premium...

Strategus’s CTV programmatic offering provides additional targeting and attribution...

It’s not a coincidence – Those are targeted ads...

If you’re on the internet, someone somewhere is watching you. This is the way it is....

Targeted Ads Have Come to Your TV

People who watch the Discovery Channel, the Food Network, HGTV, Animal Planet, or a...