A New Approach to Television Advertising for...
Past law firm marketing norms don't cut it anymore! Commercials on linear television...
Posts about
ott (2)
Leveraging Data for OTT Advertising in 2022
The world of data collection changed dramatically in 2021, striking fear in the hearts of...
What’s Next in CTV/OTT: Where Is the Industry...
Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has...
4 Reasons to Implement Linear TV Extension
You have certain goals to hit with every linear TV ad campaign you launch. But because...
How Does LTVE Optimize Reach for Advertisers
Both OTT/CTV television and traditional linear broadcasting are useful for marketers...
CTV Measurement: The Secret to Tracking Brand...
Tracking brand lift gives you more insight into how well your video ads resonate with...
ROAS, CTV, and Attribution Tracking: How's it All...
No matter what your budget is, it's more limited than you'd like. And that means it's...
How Automatic Content Recognition Helps Optimize...
As a marketing leader, you know the big picture goals for your marketing campaigns...
SVOD vs AVOD: Is Advertising-Based Video On...
In the past 10 years, we have seen the advertising industry undergo dramatic transitions...
OTT Advertising vs. Traditional TV Ads: What’s...
OTT Advertising vs. Traditional TV
You have choices. When it comes to allocating an...
Who’s Watching OTT Services?
We all know the trend. Millennials and Gen Z are now more than ever cutting the cord and...