Strategus Blog

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ctv (2)

Driving Audience Engagement With OTT & CTV

In the modern TV era, most consumers are seeing thousands of ads every day. Making it...

Taking Advantage of CTV in the Upcoming Midterm...

As the 2022 primary season starts to wind down and the general election date looms in...

Why Some Marketers Don't Trust CTV

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due...

A New Approach to Television Advertising for...

Past law firm marketing norms don't cut it anymore! Commercials on linear television...

The Role of CTV in Political Campaign Advertising

With a new year to celebrate, it's time to get your message heard in preparation for the...

Programmatic Connected Television (CTV)

In the modern advertising landscape, many companies now have to choose between going with...

What’s Next in CTV/OTT: Where Is the Industry...

Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has...

The Effectiveness of CTV

It's no surprise that Connected TV is getting a lot of attention this year, with...

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because...

How Does LTVE Optimize Reach for Advertisers

Both OTT/CTV television and traditional linear broadcasting are useful for marketers...

CTV Measurement: The Secret to Tracking Brand...

Tracking brand lift gives you more insight into how well your video ads resonate with...

ROAS, CTV, and Attribution Tracking: How's it All...

No matter what your budget is, it's more limited than you'd like. And that means it's...

How Automatic Content Recognition Helps Optimize...

As a marketing leader, you know the big picture goals for your marketing campaigns...