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3 Factors That Impact Frequency Marketing Campaigns

Market, Message, and Media Factors in Frequency Marketing Campaigns - Choosing the right ad...

The Increasing Importance of Programmatic OTT Advertising

The significance of OTT advertising is already becoming incredibly clear for many marketers,...

How to Build Relationships Through Effective Frequency in Advertising

How to Build Relationships Through Effective Frequency in Advertising -- Modern marketing...

Reach, Frequency, and Impact: Utilizing Different Media Effectively

Reach, Frequency, and Impact: Utilizing Different Media Effectively. Exposing leads to your...

The Evolution of Programmatic Media Buying

Like almost anything in marketing, media buying started with a traditional processing method...

Know Your Limits: High-Frequency Advertising and Ad Fatigue

Know Your Limits: High-Frequency Advertising and Ad Fatigue. Modern media presents a huge...

Solving the Ad Frequency Capping Conundrum

When you turn to modern media outlets, brand protection isn’t just about avoiding scandals and...

Win More Impressions Through Optimized Real-Time Bidding

Most marketers are knowledgeable on modern media buying and programmatic tactics but are still...