Strategus Blog

Reach, Frequency, and Impact: Utilizing Different...

Exposing leads to your brand through a controlled marketing campaign is crucial for...

The Evolution of Programmatic Media Buying

Like almost anything in marketing, media buying started with a traditional processing...

Know Your Limits: High-Frequency Advertising and...

Know Your Limits: High-Frequency Advertising and Ad Fatigue. Modern media presents a...

Solving the Ad Frequency Capping Conundrum

When you turn to modern media outlets, brand protection isn’t just about avoiding...

Win More Impressions Through Optimized Real-Time...

Most marketers are knowledgeable on modern media buying and programmatic tactics but are...

The OTT Advertiser’s Guide to Second &...

Modern advertisers can’t just have a pretty good idea of who they are selling to. In...

The Comprehensive Guide to Understanding...

The Comprehensive Guide to Understanding Omnichannel Marketing. It wasn’t long ago that...