Strategus Blog

Breaking Down the Programmatic Ad Buying Process

Mar 18, 2021 4:07:23 PM

THIS POST IS PART OF OUR LARGER “ALL IN ONE GUIDE TO PROGRAMMATIC AD BUYING” CLICK HERE TO...

How to Optimize Reach and Frequency in OTT/CTV Advertising

Mar 18, 2021 4:06:57 PM

THIS POST IS PART OF OUR LARGER "THE COMPLETE HANDBOOK FOR FREQUENCY IN ADVERTISING" CLICK HERE...

Reach vs. Frequency: Are You Prioritizing the Right Metrics?

Mar 18, 2021 4:03:49 PM

THIS POST IS PART OF OUR LARGER "THE COMPLETE HANDBOOK FOR FREQUENCY IN ADVERTISING" CLICK HERE...

The OTT Advertiser’s Guide to Second & First-Party Data

Mar 8, 2021 4:56:01 AM

Modern advertisers can’t just have a pretty good idea of who they are selling to. In order to...

The Comprehensive Guide to Understanding Omnichannel Marketing

Mar 4, 2021 4:51:30 AM

The Comprehensive Guide to Understanding Omnichannel Marketing. It wasn’t long ago that...

First-Party Data Marketing: Use What You Have!

Feb 28, 2021 6:52:53 AM

This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party...

The Truth About First-Party Data Enrichment

Feb 28, 2021 6:34:08 AM

This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party...

Second vs. First-Party Data Targeting Strategy

Feb 28, 2021 6:25:33 AM

This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party...

Tailoring the Advertising Experience: Why Omnichannel Is Important

Feb 28, 2021 6:12:25 AM

This post is part of our larger “The Comprehensive Guide to Understanding Omnichannel...

The Beauty of Second-Party Data

Feb 12, 2021 5:29:44 AM

This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party...

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