Strategus Blog

How to Optimize Your Programmatic Ads Campaign

There isn't a marketer today that isn't struggling in some way to meet their target...

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because...

How Does LTVE Optimize Reach for Advertisers

Both OTT/CTV television and traditional linear broadcasting are useful for marketers...

CTV Measurement: The Secret to Tracking Brand...

Tracking brand lift gives you more insight into how well your video ads resonate with...

ROAS, CTV, and Attribution Tracking: How's it All...

No matter what your budget is, it's more limited than you'd like. And that means it's...

How Automatic Content Recognition Helps Optimize...

As a marketing leader, you know the big picture goals for your marketing campaigns...

Linear TV Extension (LTVE) - What It Is and When...

Consumer attention continues to fragment across different types of media, with OTT/CTV...

Using White Label OTT/CTV Advertising to Generate...

If you’re looking to improve the success of your marketing objectives and make your brand...

What is Pre Roll Video and How Can It Lift My...

If one of your biggest concerns is generating brand lift in a way that improves overall...

Effective Ad Frequency: A Century's Worth of...

Sticking to tried and true methods is risky in today’s marketing environment. New...

3 Factors That Impact Frequency Marketing...

Market, Message, and Media Factors in Frequency Marketing Campaigns - Choosing the right...

The Increasing Importance of Programmatic OTT...

The significance of OTT advertising is already becoming incredibly clear for many...

How to Build Relationships Through Effective...

How to Build Relationships Through Effective Frequency in Advertising -- Modern...