Strategus Blog

Web3: How to Navigate the Next Generation of the...

If you have been staying up on the latest news surrounding the tech industry, then you...

Path to Conversion: Understanding the Consumer...

As the digital marketplace becomes increasingly complex and interconnected, the consumer...

Self Service vs. Managed Service in OTT/CTV...

OTT/CTV advertising isn't the next big thing in omnichannel marketing; it's already come...

The Guide to Creating Brand Lift with OTT/CTV...

Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral...

Understanding 3rd-Party Cookies, iOS 15, and Data...

Adapting to the newest technology and trends in digital marketing is a never-ending...

What Brand Recall Means for Your Bottom Line

Every marketer's dream is to create instant brand recall and recognition among their...

Using Offline Conversion Tracking to Improve...

Today's shoppers use multiple modes and platforms to research products, engage with...

After-Ad Influence: The Secret to Measuring Ad...

Simply having a product or service is no longer enough to capture your audience's...

How to Track Foot-Traffic Purchases Using Ad...

There isn't much that compares to the challenge of understanding your buyers' preferences...

How to Restructure Your Campaigns Using Online...

In today's online market, every ad campaign needs to be perfectly tailored to suit the...

The Fundamentals of Website Visitor Tracking and...

The more you can track, the better you can understand how your audiences are engaging...

The Complete Handbook for Frequency in Advertising

Reach and frequency — two words every advertiser has heard, and likely overheard,...

The All-In-One Guide to Programmatic Ad Buying

In addition to the aforementioned downfalls, though, this process also limited reach as...