Strategus

Linear TV Extension (LTVE) - What It Is and When...

Consumer attention continues to fragment across different types of media, with OTT/CTV...

Using White Label OTT/CTV Advertising to Generate...

If you’re looking to improve the success of your marketing objectives and make your brand...

What is Pre Roll Video and How Can It Lift My...

If one of your biggest concerns is generating brand lift in a way that improves overall...

Effective Ad Frequency: A Century's Worth of...

Sticking to tried and true methods is risky in today’s marketing environment. New...

3 Factors That Impact Frequency Marketing...

Market, Message, and Media Factors in Frequency Marketing Campaigns - Choosing the right...

The Increasing Importance of Programmatic OTT...

The significance of OTT advertising is already becoming incredibly clear for many...

How to Build Relationships Through Effective...

How to Build Relationships Through Effective Frequency in Advertising -- Modern...

The Evolution of Programmatic Media Buying

Like almost anything in marketing, media buying started with a traditional processing...

Know Your Limits: High-Frequency Advertising and...

Know Your Limits: High-Frequency Advertising and Ad Fatigue. Modern media presents a...

Solving the Ad Frequency Capping Conundrum

When you turn to modern media outlets, brand protection isn’t just about avoiding...

Win More Impressions Through Optimized Real-Time...

Most marketers are knowledgeable on modern media buying and programmatic tactics but are...