Strategus

What Brand Recall Means for Your Bottom Line

Every marketer's dream is to create instant brand recall and recognition among their...

Using Offline Conversion Tracking to Improve...

Today's shoppers use multiple modes and platforms to research products, engage with...

After-Ad Influence: The Secret to Measuring Ad...

Simply having a product or service is no longer enough to capture your audience's...

How to Track Foot-Traffic Purchases Using Ad...

There isn't much that compares to the challenge of understanding your buyers' preferences...

How to Restructure Your Campaigns Using Online...

In today's online market, every ad campaign needs to be perfectly tailored to suit the...

The Fundamentals of Website Visitor Tracking and...

The more you can track, the better you can understand how your audiences are engaging...

The Complete Handbook for Frequency in Advertising

Reach and frequency — two words every advertiser has heard, and likely overheard,...

The All-In-One Guide to Programmatic Ad Buying

In addition to the aforementioned downfalls, though, this process also limited reach as...

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because...

How Does LTVE Optimize Reach for Advertisers

Both OTT/CTV television and traditional linear broadcasting are useful for marketers...

CTV Measurement: The Secret to Tracking Brand...

Tracking brand lift gives you more insight into how well your video ads resonate with...

ROAS, CTV, and Attribution Tracking: How's it All...

No matter what your budget is, it's more limited than you'd like. And that means it's...

How Automatic Content Recognition Helps Optimize...

As a marketing leader, you know the big picture goals for your marketing campaigns...