Steven Cohen

12 New Developments In OTT Platforms For 2022

2022 is starting as an exciting year for OTT platforms and streaming services. We see the...

How to Create A Programmatic Audio Ad

Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million)...

Why Some Marketers Don't Trust CTV

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due...

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of...

What’s Next in CTV/OTT: Where Is the Industry...

Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has...

The Effectiveness of CTV

It's no surprise that Connected TV is getting a lot of attention this year, with...

Reach, Frequency, and Impact: Utilizing Different...

Exposing leads to your brand through a controlled marketing campaign is crucial for...

Who’s Watching OTT Services?

We all know the trend. Millennials and Gen Z are now more than ever cutting the cord and...

Programmatic OTT Ads Explained

OTT (Over-the-top) has had a lot of different faces in the last couple of years....

SWOT Analysis for Smart Marketing Strategy

A key component of marketing and strategic planning is conducting a SWOT analysis. SWOT...