How a Programmatic Ad Campaign is Optimized
Connecting with target audiences and maximizing campaign performance needs expertise in...
How Programmatic Advertising Works for the...
Automotive advertising functions on three separate tiers, with each scaling the market...
Driving Audience Engagement With OTT & CTV
In the modern TV era, most consumers are seeing thousands of ads every day. Making it...
Taking Advantage of CTV in the Upcoming Midterm...
As the 2022 primary season starts to wind down and the general election date looms in...
12 New Developments In OTT Platforms For 2022
2022 is starting as an exciting year for OTT platforms and streaming services. We see the...
How to Create A Programmatic Audio Ad
Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million)...
Why Some Marketers Don't Trust CTV
Although CTV advertisers' expenditure is expanding considerably, it faces challenges due...
Leveraging Data for OTT Advertising in 2022
The world of data collection changed dramatically in 2021, striking fear in the hearts of...
What’s Next in CTV/OTT: Where Is the Industry...
Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has...
The Effectiveness of CTV
It's no surprise that Connected TV is getting a lot of attention this year, with...
Reach, Frequency, and Impact: Utilizing Different...
Exposing leads to your brand through a controlled marketing campaign is crucial for...
Who’s Watching OTT Services?
We all know the trend. Millennials and Gen Z are now more than ever cutting the cord and...
SWOT Analysis for Smart Marketing Strategy
A key component of marketing and strategic planning is conducting a SWOT analysis. SWOT...