Steven Cohen

How a Programmatic Ad Campaign is Optimized

Connecting with target audiences and maximizing campaign performance needs expertise in...

How Programmatic Advertising Works for the...

Automotive advertising functions on three separate tiers, with each scaling the market...

Driving Audience Engagement With OTT & CTV

In the modern TV era, most consumers are seeing thousands of ads every day. Making it...

Taking Advantage of CTV in the Upcoming Midterm...

As the 2022 primary season starts to wind down and the general election date looms in...

12 New Developments In OTT Platforms For 2022

2022 is starting as an exciting year for OTT platforms and streaming services. We see the...

How to Create A Programmatic Audio Ad

Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million)...

Why Some Marketers Don't Trust CTV

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due...

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of...

What’s Next in CTV/OTT: Where Is the Industry...

Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has...

The Effectiveness of CTV

It's no surprise that Connected TV is getting a lot of attention this year, with...

Reach, Frequency, and Impact: Utilizing Different...

Exposing leads to your brand through a controlled marketing campaign is crucial for...

Who’s Watching OTT Services?

We all know the trend. Millennials and Gen Z are now more than ever cutting the cord and...